Received
$0.00first yes · Oct 15Contacted
36+20 todayReplied
1LiftoffApprovals
32 sends · 1 postSends per day
The default creative authority for everything sh. industries makes: pages, HQ, clips, posts, decks. Every example on this page is built from the tokens, so it doubles as the component reference.
Taste, shipped. A one-person company whose system does the work and whose owner has the eye.
sh. industries owns type, palette, mascot, motion, tone. sh. HQ is software, sh. Studio is work, sh. Lab is media and community. Divisions get a lockup, not a colour.
One loud thing per view. Lines, not shadows. Numbers are typeset, not decorated. Every element has a reason you can say out loud. A 16-pixel detail beats a full-screen effect.
Funnel Display 800. The period is the only green. Clear space = the height of the s. Minimum 24px; the dot alone at 16px. On photos: paper letters on an ink scrim.
An 8×8 placeholder creature on an ink desk line; the real Operator is drawn on a 16×16 grid with one green pixel (the screen glow). Non-human, never racing, never larger than 64px on marketing.
Green is a fill, stroke, dot or highlight. Never text on paper (contrast 1.3:1), never a background. One green element per view by default; a second needs a reason. Status colours always travel with a label. No new colour without retiring one.
We pick moments by what makes a stranger stop scrolling in the first two seconds, not by keyword density. Captions are styled for your show, audio is levelled, and each file fits platform upload limits.
Funnel Display for headings (700–800), Funnel Sans for everything else (400–600, italics available). Digits are tabular by default in both. Sentence case always; Title Case never; caps only for 12px labels and mono chips. Mono is for code and versions only.
40px default, 48px large, radius 8, padding 16. Hover darkens 6%, no scale. Focus: 2px ink outline. Active: 1px down.
| Lead | Stage | Episodes/mo | Shorts median | Next touch |
|---|---|---|---|---|
| Liftoff with Keith | demo | 4 | 1,250 | Oct 18 |
| Startup Dad | contacted | 4 | 86 | Oct 22 |
| SaaS Club | qualified | 4 | 140 | — |
Clip packs for founder podcasts, the workflow kit that runs this company, and an on-site setup for businesses that want the same system.
Captioned, vertical, with a hook and a caption per clip. One round of changes.
“Every release gets a version number. That's the whole discipline.”
| Metric | Oct 14 | Oct 15 | Note |
|---|---|---|---|
| Notes sent | 16 | 36 | follow-up 1 + sample-first batch |
| Replies | 0 | 1 | Liftoff said yes |
| Received | $0 | $0 | founding link sent after the free pack |
SH is still recognisable by at least three of these: paper with one green element; Funnel Display headlines over Funnel Sans text with tabular digits; the Operator or the green pixel dot; a mono version chip; hard 8px rectangles with 1px lines and no shadows.